Description of Delix

 » Delix  » is an agribusiness company specialises in the production and marketing of sisrè (Synsepalum Dulficium) products in Benin. Delix has introduced sisrè light and sisrè lemonade flavored with mint, which is rich in antioxidants, vitamin C, iron and essential micronutrients. Delix was created on April 10, 2018 under the leadership of Miss KOULO Gilberte. She is assisted by active members of Delix such as: Mr TCHOKPONHOUE Apocalypse, Miss SAKITI Carmelle, Mr TODEDJI Jilles, Mr HOUETO Jacob and Miss ADONON Béata.

Delix’ products are 100% natural, additive free and meet not only the expectations of different markets but also the needs of our target market. At Delix, technologies that retain the nutritional and organoleptic qualities of the sisrè fruits are used, ensuring the high nutritious product uptake by the consumers.

The natural sweetening ability of sisrè makes our products free of artificial sugar; what helps to reduce the prevalence of common diseases such as diabete, CVD, prostate etc.

Innovation

Delix products are new to the market. Highly nutritional and 100% natural, they meet the needs and expectations of the target market. Our raw materials are organic and sanitary quality is controlled at the base. Delix’s juices and lemonade are packaged in a biodegradable packaging that reflects the quality of its contents.

Market Analysis - actual or projected market size

Our products are intended for all social classes (children, adults, pregnant / nursing, adult, elderly) and the stock market of all. We target three categories of customers: B2B (semi-wholesalers: hospitals, supermarkets, pharmacies and shops) B2B2C (wholesalers: sales forces, distributors) and B2C (individuals: UAC staff and research laboratories). For the year 2019 we estimate the size of this market to 5000 consumers.